“Yes, the cat is back,” claimed a blog post yesterday from ‘The Napster Team’ as Rhapsody completed its rebrand in the US, which like its business elsewhere in the world is now just Napster.
“The Napster name reflects our 15-year mission to deliver the best way to discover, share and listen to the music you love, anytime, anywhere,” the company told its subscribers. Who, by the way, still number 3.5 million according to the company’s official figure. That represents no advance on the 3.5 million milestone announced by Rhapsody in December 2015, at the end of a year in which the company’s user base had grown by 45%. If that rate of growth has continued, we’d expect Napster to be on 4.3m-ish subscribers by now, but the official figure remains 3.5 million. The company will be hoping to push on with the rebrand: already this year it has appointed its first ever CEO; laid off some staff; and reported that its revenues grew by 16.4% in 2015 to $202m, while its net losses grew by 66.3% to $35.5m.