Is hunting Pokemon in the (augmented) real world a fad? It’s still too early to tell, but the release of mobile game Pokemon Go has had a startling effect on Nintendo’s share price.
In fact, the Japanese games company’s value has more than doubled to $42.5bn in the last fortnight alone, since Pokemon Go was released in its first countries. “I’ve never seen the trend of such a big company’s shares changing so quickly in such a short period of time,” financial analyst Takashi Oba told Reuters. The news comes as Nintendo and the game’s developer Niantic prepare for their servers to face a new battering as the game goes live in Japan, complete with a sponsorship deal with McDonald’s. The fast-food chain is paying to have its 3,000 Japanese outlets become “gyms” in the game where players can battle. Such sponsorships are expected to roll out elsewhere in the world in the coming weeks.
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…