French music body SNEP has reported half-year figures and hailed the “spectaculaire ascension” (translating that phrase should be easy enough) of music-streaming.
SNEP claims that a third of the French population is now listening to streaming services, which means more than 22 million people. It also noted that this isn’t just about the millennials: 30% of French streamers are aged over 50. What’s more, 62% of French streamers are listening to the playlists curated by the services’ editorial teams. Overall stats: in the first half of 2016, streaming services generated 12.8bn plays in France, with the monthly volume having grown from 820m in September 2014 to 2.2bn by June 2016. Even this year, there’s growth: the top 200 songs were streamed 71m times a week in January versus 88m in June. But the big figure: the overall French recorded-music market grew by 6% in the first half of 2016, compared to a 6% decline this time last year. That includes a 5% decline in physical album sales, and 20% and 19% declines respectively for digital albums and single-tracks.