It’s an open secret that Vevo’s CEO Erik Huggers has been lobbying hard to secure a licensing deal with Warner Music Group – the sole major holdout from the music-videos service.
Now the New York Post is reporting that he may have succeeded: it claims that Vevo “is about to sign Warner Music content to its service… he parties are in final negotiations over a deal that will make a host of Warner Music artists — Bruno Mars, Ed Sheeran Led Zeppelin, Coldplay and many others — available at vevo.com for 12 months to 18 months”. Such a deal would bolster Vevo as an off-YouTube destination at a time when it is working hard on that side of its business – having recently added better recommendation features and outlined plans for more original shows alongside its catalogue of music videos. As the Post points out, Huggers has already talked about his ambitions to also launch a paid subscription tier for Vevo, which is something else that a full set of label deals will boost.
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