Following on from Snapchat Stories, Instagram is not keen to be outdone. It claims that with Instagram Stories “you don’t have to worry about over-posting” – which is, frankly, not something that should be widely encouraged, but there you have it.
Anyway, what this means is that all your postings (which you can customise) over a day will be collated in a single slideshow. Any photos or videos taken will disappear after a day. Instagram Stories is rolling out globally on iOS and Android. Of course, the proof of the concept is always in the application so it will be interesting to watch how artists (most of whom pick Instagram as their social network of choice) start to use it. In June, the company announced that it has 500m monthly active users. In February, shortly after the death of David Bowie, his Blackstar album was turned into an Instagram mini-series which hints at the new directions in which artists can start to think about using the platform. Major pop names like Calvin Harris, Demi Lovato and Nick Jonas are expected to be among the first to showcase the new Stories capabilities.