What is the business model for an app that helps people mash up music with photos or videos? Basically it’s getting bought by a bigger tech fish for the technology and/or team.
The latest example is Eyegroove, an app launched in 2014 by Björk collaborator Scott Snibbe as “an Instagram for interactive music”, which has just been acquired by Facebook. Also pitched as a “musical selfie” app, Eyegroove enabled people to create their own videos for SoundCloud tracks. And now? “After two years of daily delight in our users’ beautiful Grooves, we are shutting down our app,” explains a message on the startup’s website. “We are excited that much of our small team will be joining Facebook to work on new experiences for people to create, share, and connect.” TechCrunch clarifies that Facebook has bought the Eyegroove team rather than its tech or IP, but the news does make us wonder if Facebook has something more interesting planned for music than simply a me-too streaming service, as has been regularly rumoured.