Virtual reality isn’t just about games, even if that’s the first obvious area for development around the latest wave of VR headsets.
HTC, which makes one of them – the Vive – is launching an app store for non-gaming VR content. The store is called Viveport, and will cast its net wide. “Viveport will feature a wide range of VR experiences across education, design, art, social, video, music, sports, health, fashion, travel, news, shopping, creativity tools, and more,” explained HTC in its announcement. Viveport will be available within Vive headsets as well as on the web and as PC and mobile apps, enabling people to browse for new apps. Vive apps will be able to use a variety of business models too: “pay-to-download, in-app-purchases, subscriptions, and more revenue generating opportunities,” as HTC put it – the latter may include advertising. Developers will get 70% of the revenues from their apps, along the same lines as the familiar Apple and Google app-stores model.