One of the reasons Music Ally is interested in virtual reality (VR) is the potential for interactive music videos rather than just 360-degree concert films.

Properly immersive music videos that are controlled (to a greater or lesser degree) by the fan that’s watching – or rather ‘playing’ or ‘experiencing’ – them. But is the necessary technology too expensive and complicated? We’re very intrigued by a tool called Mindshow which was unveiled last week by startup Visionary VR. It aims to make it easy for anyone to create their own “show” in VR by strapping on a headset and manipulating a virtual world and props. It’s the VR equivalent of “machinima” movies created using games. “Bring your characters to life using your body and voice. Everything you do as a character you can record and watch from any angle,” explains Mindshow’s website. It’s early days, but we think inventive artists and music video-makers could do some really interesting things with the tool.

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