Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships fit into the digital marketing mix, starting with the views of brand experts who sit outside of record labels.
Related posts
BBTV says its music video content gets 391m monthly viewers
Wave is shutting down its VR app to focus ‘outside headsets’
Uppbeat is the latest startup licensing music to YouTubers