is one of the emerging livestreaming video platforms that doesn’t get written about as much as Periscope or Twitch – like YouNow, its popularity has grown under the mainstream media’s radar.

There’s nothing like a big stat to make people sit up though, and YouTube prankster Roman Atwood has provided it for this week. His recent broadcast of him destroying a police car with a monster truck attracted more than 1.1 million viewers according to Tubefilter, which notes that the app soared up the US App Store charts after Atwood plugged the upcoming stream heavily on his other social media channels. At the time of writing, it’s the 34th most popular  app in Apple’s US App Store’s free apps chart, six places higher than current buzz app is keen to get more musicians using its platform too: it recently announced that it wants to promote artists on as part of its #MusicMondays initiative, pointing to singer/songwriter Jenna Rose, who has more than 77,000 followers on, as one example.

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Music Ally's Head of Insight

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