Remember when Metallica and Spotify were sitting in a tree, K-I-S-S-I-N-G? Oh, alright, exclusively L-I-C-E-N-S-I-N-G. In 2016, though, Metallica are exploring the wider field of digital services, announcing a new partnership with Pandora yesterday.
Pandora will live-stream the metal band’s 20 August concert in Minneapolis to its users, who’ll also be able to listen to the gig in “replay” afterwards. Pandora will also be making individual tracks from the gig available through its service. It’s the third audio live-stream for Pandora, following previous streams with Jack White and Mumford and Sons – the latter resulted in “over a million station adds” according to the company. To promote the new stream, Metallica have curated their own “mixtape” on Pandora with a selection of songs.