Music Ally’s latest Sandbox digital music marketing report was published yesterday, and is available to read for all subscribers.
Our lead feature this week looks at messaging chatbots and their potential for music marketing, including new ones for Bastille and Hardwell. Our tools feature looks at Funtoad, a startup hoping to turn live audiences into an interactive part of concerts. Our Behind the Campaign feature explores how Area 11 used YouTube and Snapchat geofilters to promote their second album, and there are also campaigns for Frank Ocean, Sia, Massive Attack and Starkey.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…