Spotify has launched one of its new original video shows, Deconstructed. While the series will “premiere” on Spotify’s own platform, the first episode – ‘Deconstructing: How EDM Changed the World – has been made available on YouTube to drum up interest.

The show is a partnership with producer ATTN. “The entertaining animated series, which explores how music is shaped by political and social forces in culture, will highlight everything from the impact of fan girls in feminism, to the rights of LGBT rappers, to the meaning of national anthems and more – all with a lighthearted, edgy tone,” is how Spotify pitched it. TechCrunch has an, ahem, less-admiring take on the show: “The narration is forced and smarmy. It feels like an overpriced startup launch video mixed with a purposefully viral but shallow BuzzFeed clip,” wrote unimpressed journalist Josh Constine. At least Deconstructed isn’t the only basket for Spotify’s original-video eggage: the service has 12 other series on the way, including (according to Constine) a series made with Metallica.

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