Behind The Campaign: Paul Carrack – Sandbox 154


British singer-songwriter Paul Carrack has been a member of several bands, notably Mike & The Mechanics, but has been putting out solo albums since 1980. Soul Shadows is his eighteenth solo album and got to #25 on the UK chart on its release in January this year, his highest solo chart placing to date. Ben Bowdler, digital sales & online manager at Proper, explains how they moved into online advertising for this campaign, where YouTube cards were deployed, why windowing around streams is important for an artist whose sales are predominately physical and how a suspicious over- indexing of fans in Turkey had to be filtered out.

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Music Ally

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