Marketing

Campaigns: 666: The Founder of the Beast – Sandbox 153


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We have written a lot in the past about Iron Maiden and gaming – and that’s for two reasons: they are not arrivistes as they have been doing this for years; and because of that, they’re really good at it. You see, it pays to do something properly over a long time rather than trying to quickly bluff it because it’s the fashionable option.

Legacy Of The Beast, the band’s first mobile game (their others have been browser-based), is coming later in the summer but they are already laying the groundwork and also testing something new to help bankroll the game in advance. For eager fans, they have launched a series of seven “founder packs” that start at £7.44 and go all the way up to £354.18 (and, wonderfully, are limited to 666 fans).

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