We have written a lot in the past about Iron Maiden and gaming – and that’s for two reasons: they are not arrivistes as they have been doing this for years; and because of that, they’re really good at it. You see, it pays to do something properly over a long time rather than trying to quickly bluff it because it’s the fashionable option.
Legacy Of The Beast, the band’s first mobile game (their others have been browser-based), is coming later in the summer but they are already laying the groundwork and also testing something new to help bankroll the game in advance. For eager fans, they have launched a series of seven “founder packs” that start at £7.44 and go all the way up to £354.18 (and, wonderfully, are limited to 666 fans).
They include merchandise as well as access to online forums to speak to the developers of the game.
There are echoes here of how crowdfunding sites like Unbound, PledgeMusic and Kickstarter work, offering unique products to superfans as well as early access to elements of the release
in order to justify the advance payments. sandbox understands that in-game add- ons will be limited to the Android version of the game due to Apple’s tighter App Store rules.
This all fits into the band’s long-running and extremely tightknit relationship with their fans. While most bands today talk blithely about “engagement” with fans, they really could learn a lot from how Iron Maiden have been doing it for the past 40 years.