Campaigns: Major Lazer launches digital stickers on line – Sandbox 154

The digital stickers were released last week but, different to previous packs, these ones can be downloaded for free for anyone who adds Major Lazer’s official account as a friend. So rather than working as an additional revenue source, which has proven quite lucrative for artists like Psy and Snoop Dogg, this one works as a way to build up the newly launched account. At the time of writing (6th April), some 171,370 people have added Major Lazer.

Line has certainly worked well for early Western adopters like Paul McCartney and Taylor Swift who could easily communicate with their fans once they embarked on their Asian leg of their tours. Naver, Line’s parent company, expanded the Line brand with a launch of its own music streaming service in Japan last year which, in part, perhaps explains the final decision to discontinue the MixRadio brand earlier this year that the company owned after acquiring it from Microsoft/Nokia.

The company has also launched a lite version of the messaging app for Android that simply works as a slimmed down edition of the service, retaining features as messaging and stickers and image sharing. That version is rolled out to 11 emerging markets, including India, Mexico and Saudi Arabia. As mobile messaging is becoming the main social service for many young fans of artists, it’s only a natural progression that artists will seek their way to those platforms.