It’s tempting to go tabloid and call this the Summer Of Shutdowns in the digital music world. After Crowdmix and Cür Media, Samsung announced on Friday that its Milk Music streaming service is also closing down in the US.
“Samsung is sun setting its Samsung Milk Music service in the United States on September 22, 2016,” explained the company.
“We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers.”
There are no more details for now, but the “partner model” looks set to be an opportunity for Spotify, Google Play Music and other streaming services – well, possibly not Apple Music given its rivalry with Samsung – to move in.
It should be an opportunity: according to research firm Gartner, Samsung sold 76.7m smartphones globally in Q2 this year alone, giving it a 22.3% share of the worldwide market.