The swift rise to popularity of Dubsmash in 2015 and now in 2016 is spawning a new wave of video-based social music apps.

The latest is Dublin-based Pulp, which as far as we can tell is a rebranding of existing startup YapMe – a rebranding so fresh that Pulp’s Twitter account only tweeted for the first time yesterday.

Pulp’s app will “Mix animated live-video filters with music and create amazing videos in two simple taps,” according to its pitch on investment site AngelList, which reveals that the startup already has $125k in seed funding.

“Pick unique live video-filters. Shoot your five seconds video. Select a soundtrack for your video amongst millions of songs available for free. Share your videos on Instagram, WhatsApp, Twitter, Facebook Messenger etc,” is how it will work, although there are no details on any licensing agreements for the free songs yet.

For a glimpse on what the resulting videos might look like, check the tweet below from Pulp co-founder Stan Massueras in July, featuring a Snoop Dogg filter:

Tw test Snoop Filter

— Stan Massueras (@StanMassueras) July 5, 2016

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