Big growth predicted for Snapchat in the US


Research firm eMarketer has published some new predictions for Snapchat’s growth in its homeland, the US.

It claims that 58.6 million Americans will use Snapchat at least once a month in 2016: 28.3% of US smartphone users and 18.1% of the general population.

“eMarketer projects two more years of double-digit growth in the number of monthly active users—a 27.2% year-over-year increase this year, followed by a 13.6% increase next year,” explained the company in a blog post.


eMarketer has additional figures on its expectations for Snapchat’s ‘millennials’ audience, defined here as 16-35 year-olds.

It reckons there are 40.9 million of them using Snapchat in America currently, accounting for 70% of its user base. By 2020, it expects the number to have grown to 47.7 million, but the percentage of overall users to have fallen to 56%.

Written by: Stuart Dredge