UK-based music ticketing startup Dice has raised a Series A round of $6m, taking its total funding so far to $10m.
The news came as it emerged that Dice’s partnership with Apple Music has grown: the app is an alternative way for people to enter the contest to win tickets for this year’s Apple Music Festival.
“We joke around that Netflix is our competitor because they’re trying to keep people in — and we’re trying to get people out,” CEO Phil Hutcheon told TechCrunch.
Stats: more than 700 artists have sold tickets through Dice so far, while the app claims to be installed on 40% of the smartphones owned by millennials in London.
Justin Bieber, Adele and Taylor Swift are among the more established artists that have supported the platform. But the focus remains “identifying new artists, building those new artists up and getting them to larger venues”.
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