Twitter is opening up its Amplify video tool to individual creators/influencers, having focused more on traditional broadcasters in the past.
What’s more, the terms of the deals being offered to individuals compare positively to other online-video platforms.
According to Recode, video creators on Twitter will keep 70% of the revenues from ads shown around their content, compared to the estimated 55% share they get on YouTube.
For now, these deals only cover Twitter rather than its Vine and Periscope video apps, although Vine is exploring similar ideas for sharing revenues with creators.
Recode also reported that Twitter is not demanding exclusivity for the videos posted by these creators; nor is it paying them any advances for using its platform, as Facebook has been to get digital stars to use its Facebook Live feature.