Augmented reality (AR) technology is all the rage thanks to Pokémon Go, yet virtual reality (VR) tech is also getting plenty of headlines thanks to Oculus Rift, HTC Vive, PlayStation VR and other headsets.

The technologies are related but separate, so which will prove more popular? Apple CEO Tim Cook is on #TeamAR, based on his latest interview with ABC News.

“Both of these are incredibly interesting, but my own view is that augmented reality is the larger of the two, probably by far,” said Cook.

He went on to suggest that AR “gives the capability for both of us to sit and be very present, talking to each other, but also have other things – visually – for both of us to see” whereas VR “sort of encloses and immerses the person into an experience that can be really cool, but probably has a lower commercial interest over time”.

Speculation like any of us? Well yes, but Cook is in a powerful position to drive one or both of these technologies depending on Apple’s hardware decisions over the coming years. His views thus carry weight.

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