It’s rare for us to get our digital-music news from tabloid newspaper The Sun, but it appears to have bagged a scoop about the future release strategy of dance star Calvin Harris.
“Calvin will now opt for putting out songs when they are ready – starting with new single My Way, out this Friday — rather than waiting to release an album,” claimed The Sun.
“The change in tack is a knock-on effect of the increasing importance of streaming on music sites including Spotify, Apple Music and Tidal.”
There are some useful comments from “a music source” to accompany the claim: “Albums don’t sell how they used to and artists are now seeing streaming as the future. Albums are time-consuming and limit artists to cycles rather than having a persistent presence in the charts.”
The Sun claims that fellow artist John Newman is planning a similar strategy: six singles “and if they’re successful, an album will follow”. Not so different, of course, to what the Beatles were doing in the early 1960s.