The Orchard signs new Chinese distribution deal


The Orchard is the latest western music company to ramp up its efforts in China: in its case, courtesy of a new, exclusive distribution deal with Taihe Music Group.

The agreement will see The Orchard’s catalogue made available on Chinese music services including Ali Music, Kugou, Kuwo, NetEase Cloud Music, QQ Music and Baidu Music – the latter of which Taihe merged with in December 2015.

“We have been monitoring the Chinese market and its enormous potential for years now, waiting for the perfect opportunity for a strong entrance,” said Tom Wheeley, The Orchard’s VP of global business development.

“Working with Taihe Music Group to mutually expand the reach of our artists and labels is exciting not only because of the new audiences we stand to connect with, but also because TMG are as relentless champions of independent music as we are.”

Written by: Stuart Dredge