Pandora’s intentions to launch a $9.99-a-month on-demand streaming service are well-known, but its main radio rival in the US is now following suit. The New York Post reported that iHeartMedia will announce its own on-demand expansion this week, with a multi-tiered strategy mirroring Pandora’s. “The paid streaming service, the first of its kind for a traditional radio outfit, will include a $5-a-month ad-free radio station and a $10-a-month on-demand music service,” claimed the Post. Although the story includes this blaring warning-klaxon: “While the service is close to being announced, iHeart must still secure music licenses before it begins.” While iHeartRadio has more than 85 million registered users, it is unclear how many of those are active listeners – the initial target group for an upsell to its new paid tiers.

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