Netflix’s strategy for commissioning its own TV shows and films that won’t be available elsewhere has long been followed by the music industry, even if ‘Netflix Originals’ and time-limited exclusives for albums on music-streaming services aren’t really a direct comparison. Still, it’s worth reading Variety’s report on a speech by Netflix CFO David Wells, in which he predicts that within a few years, 50% of Netflix’s content will be its own original productions, with only 50% being licensed in from rightsholders. “We’ve been on a multiyear transition and evolution toward more of our own content,” Wells told a Goldman Sachs conference, adding that Netflix will launch 600 hours of original programming this year, up from 450 hours in 2015. Wells also reaffirmed Netflix’s focus on premium subscriptions. “There’s no immediate plans for an ad-supported product,” he said. “The Netflix brand stands for no advertising.”

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