Another large UK retail chain has ditched its digital entertainment business, with Sainsbury’s following rival Tesco out of the digital music, video and e-books market. “Following a commercial review we have taken the strategic decision to close the Sainsbury’s Entertainment service,” explained Sainsbury’s in a statement. We know many customers valued this service and we regret to disappoint them. We’re now contacting these customers to let them know what options are available to them.” Kobo is taking on Sainsbury’s customers’ e-book libraries, but with no music-streaming service, the situation is simpler for Sainsbury’s MP3 store: customers will be able to download their purchases and listen to them on the retailer’s app until the end of November, which should give them enough time to get the files into iTunes or Google Play Music. While supermarkets in the UK have been (and frankly, still remain) a key source for physical music sales, their attempts to move into digital have not been a success.
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