It’s been interesting to watch the development of ‘DJ’ apps over the last decade.

This category started with apps mimicking physical two-deck systems, but through apps like Pacemaker and Serato Pyro, has evolved into a space where the apps are as likely to be suggesting songs and even mixing them for you.

The latest entrant certainly falls into the latter category. Vibble launched as a free iPhone app this week, promising to “turn listeners into creators”.

Those listeners can hook the app up to their SoundCloud account and/or iTunes collection – not Spotify or Apple Music for now – then mix songs together using Vibble’s range of transitions and a swipe-based multi-fader.

“Music shouldn’t just be played – music should be played with,” as its App Store listing puts it. While it’s early days for the business model, the inclusion of ‘sound packs’ hints at potential for in-app purchases.

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Music Ally's Head of Insight

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