Marketing

Julius Dein explains ‘shares for shares’ strategy for viral Facebook videos


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Yesterday, Music Ally went to a conference called SnapHappens in London, focused entirely on Snapchat. Well, not entirely: one of the most interesting bits were some tips for Facebook virality shared by social prankster and magician Julius Dein.

“It’s share for shares. When I was on 100,000 likes on Facebook, what I did was reached out to other influencers on 100,000 likes and said ‘you share my video and I’ll share yours, and we’ll both hide it from our timelines’,” explained Dein.

“In the YouTube world you do collaborations, but on Facebook it’s a very simple share-for-share. As your audience builds up, try and find the other big pages that are going to share your video… When I have a video that has viral potential, I post it on my page and then get all my share partners to share that video,” he added.

“I very strategically go viral. Especially on Facebook, it’s not about luck, it’s about strategy.”

Dein has been putting that strategy into practice. “In the last month I’ve had 100m views, and that basically equated to 100m likes,” he said.

Dein currently has 144k subscribers and 8.2m views on his YouTube channel; 5m likes for his Facebook profile (including 32.3m views for his Snake On The Loose video); 80.7k followers on Twitter and 288k followers on Instagram. His Snapchat following, like that of all creators on that platform, is not public.

Anyway, we wonder if any groups of musicians will explore this kind of share-for-share strategy for their Facebook videos. It seems tailor-made for a group of like-minded artists signed to the same management company or label.

Stuart Dredge

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