Facebook’s long-anticipated deepening of its music activities has taken another step closer: the social network is recruiting a director of global music licensing. Its ad, spotted by MBW, is looking for someone with more than 10 years of partner management experience and a “proven track record of leadership and hands-on deal experience in music licensing for global organisations”. The advert specifically mentioned negotiating with labels and publishing / performing rights organisations. Facebook isn’t new to music licensing, having struck a deal with Warner Music for a feature called Slideshow that soundtracked photos with music (Bulletin, 16-May-16). Still, when Music Ally reported (based on multiple, credible sources) last year that Facebook was planning a move into music, the company declined to comment to us, but then when the story went viral, told other outlets that it had “no plans to go into music streaming”. We will gracefully assume that something has changed in the meantime.
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