Nokia’s mobile business may have been bought then shut down by Microsoft, but the company it left behind remains a going concern in Finland, working on new technologies. Like virtual reality, in fact: its OZO device is a VR-shooting camera that recently launched. Now it’s being used for a music video from OneRepublic, through a partnership between Universal Music subsidiary Interscope Records, Nokia and VR startup Within. The latter’s app will have the exclusive on the video for ‘Oh My My’ when it comes out this week. “As we continue to develop projects, music fans will become fully immersed in the music they love, whether that’s walking around a stage during a concert by their favourite artist or becoming part of the story in a music video,” said Ty Roberts, UMG’s chief technology officer. After the initial exclusive on Within, the startup co-founded by interactive filmmaker Chris Milk, it will be made available on Oculus Rift, Samsung Gear VR and as a 360 video on Facebook and YouTube.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Leave a comment

Your email address will not be published. Required fields are marked *