Online and mobile video platforms are all cosying up to their most popular users, offering them more tools and (in some cases) more ways to make money in order to stop them hopping over to rivals. Yesterday, Twitter’s live-streaming app Periscope announced its own “VIP Program”, as part of its efforts to fend off the very-real threat posed by Facebook Live. For now, this isn’t about monetisation: instead it’s about verified VIP badges, more visibility in Periscope’s discovery section; and more access to the app’s team and other high-profile users. There are three tiers: Bronze for people with more than 10,000 followers who average 200+ live viewers per broadcast; Silver for those with more than 30,000 followers and 300+ viewers per broadcast; and Gold for those with more than 100,000 followers and 500+ viewers per broadcast. Periscope is willing to waive those requirements for influencers from other platforms like YouTube, Instagram “or another live streaming app” who are Periscoping for the first time too.

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