YouTube has launched a brand new app for its service in India, called YouTube Go. It aims to circumvent the problems caused by unreliable internet connections and sluggish devices, building on YouTube’s previous work on offline features for its service. “YouTube Go is designed with four concepts in mind. It’s relatable, with video recommendations and a user interface that is made for you,” explained YouTube’s VP of product management Joanna Wright in a blog post. “The app is designed to be offline first and work even when there’s low or no connectivity. It’s also cost-effective, providing transparency and reducing data usage. And finally, it’s a social experience, connecting you with the people and content you care about.” For now, the app is being rolled out gradually in India ahead of a full launch next year. Expect music labels in India to take a keen interest (for better or worse) in the app’s development and takeup.

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