Since our report yesterday about Spotify’s launch in Japan, more details have come to light on how the streaming service is approaching the market.
One key detail: for now, Spotify is invite-only in Japan, although people can request an invitation from the company’s website. Meanwhile, Spotify has poached Amazon’s VP of Kindle Japan, Ichiro Tamaki, to be its general manager, Japan, just in time for the launch.
Japanese Spotify users are also the first to clap eyes on Spotify’s mobile lyrics feature, which has yet to roll out elsewhere in the world.
CEO Daniel Ek stressed Spotify’s commitment to making an impact in Japan, noting that he first visited Tokyo back in 2009. “We’re completely committed to growing the Japanese music ecosystem and making sure all the brilliant artists out there get paid fairly for their art,” wrote Ek on Facebook.
“Spotify is now the biggest driver of growth for the music industry globally and we’re extremely proud of that.”