YouTube channel No Copyright Sounds, which provides copyright-free music for gamers to use in their videos, has been a big under-the-radar success – although spawning Alan Walker’s ‘Faded’ brought it to wider attention. We hadn’t been aware that EDM star Steve Aoki was running a similar operation on live-streaming platform Twitch though. New Noise is one of his sub-labels, launched to make copyright-free music available to Twitch streamers for use in their broadcasts. “For us, it’s our contribution to the Twitch world. It’s also great for new artists. Some artists prefer to be on New Noise because they want to music out there. It’s more about circulation,” said Aoki at the TwitchCon conference this weekend. Aoki’s own channel has more than 33,000 followers and 1.2m views at the time of writing, which is modest compared to the top Twitch channel, gamer Syndicate, who has nearly 2.5 million followers and 38.7m views of his broadcasts.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *