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Imagine a music industry with 950m mobile listeners by 2022


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Want a new big number to whack into your PowerPoint or Keynote presentations? Strategy Analytics has you covered.

The research firm has published its latest report on the digital music market, focusing on mobile. The key claims: first that streaming will grow from 76% of mobile music revenues in 2015 to 95% in 2022; and second that in that time, the number of ‘mobile music users’ will double to 950 million.

There’s a degree of frustration with any report like this that focuses purely on ‘mobile’, given that streaming crosses devices and platforms. If someone is paying $9.99 a month for Spotify or Apple Music and listens on their phone, their computer and their connected hi-fi, how much of that money counts as ‘mobile’ anyway?

The answer: pretty much all of it, as Strategy Analytics’ 2015 estimates of $2.8bn of global revenues from subscriptions and $0.7bn from ad-supported streams match the IFPI’s global figures for 2015 – although SA’s estimate of $1.1bn of full-track downloads in 2015 is just over a third of the IFPI’s total of $3bn for that year.

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The research firm is predicting strong growth however: by 2022, it claims that paid subscriptions will be worth $9.5bn globally, while ad-supported revenues will have grown to $1.9bn. Note, that prediction of 950 million mobile listeners by 2022 isn’t a huge advance on the IFPI’s estimate that there were 900 million ad-supported music streamers alone in 2015.

Stuart Dredge

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