The latest example of the boundaries blurring between streaming and radio comes from the UK, and radio station Capital. It has launched a new feature in its existing Capital FM app called My Capital, which blends speech content from the station’s DJs and news operation with songs that can be listened to in full or skipped. “In My Capital you can see the next eight upcoming songs, and if there’s one you’re not feeling right now, simply swipe left on the track to replace it with another track from the Capital playlist,” explains the app store listing. “You can also like or dislike a track to personalise your My Capital experience. The more you like a track, the more you’ll hear it.” Parent company Global’s director of digital James Hickman hopes the app “will bring radio to a younger audience by giving them the best of radio and the best of streaming in one app” – essentially this is Capital’s comparable bet to BBC Radio 1’s expansion into video content, on that score.
Tools: platforms to help you reach new audiences
Tools: Kaiber
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