We knew this was coming as B2B firm 7digital flagged it in its recent trading update, but French online retailer Cdiscount has now launched a music-streaming service. Well, more than music: Cstream combines music, videos and e-books / digital magazines into a €9.99-a-month subscription. “Vidéo, Musique, Livre & Magazine. 3 services de streaming pour le prix d’1!” as the promotional blurb puts it. The launch is big news in France, where Cdiscount has a 34.4% share of the e-commerce market. 7digital has worked with French analytics firm Simbals on the music elements for Cstream, where listeners can access playlists by theme or personalised to their tastes, including a robot character called “Streamy” who puts a friendly face on algorithmic recommendations. It’s one of the first launches in France since 7digital bought French B2B firm Snowite earlier in the year. It’s not the company’s first experience of a three-in-one service of this kind though: it is also working with Canadian startup Playster on a videos+music+books offering.

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