Musical VR startup MelodyVR hasn’t yet launched its app, but it’s paving the way with its first marketing partnership to show off its service. The company has filmed a catalogue of concerts in 360 degrees, and will be making them available through an app for various VR headsets. German telco Telefónica will be letting customers try the app in more than 600 of its O2 stores in Germany over the next year, including featured areas in 42 of its ‘concept’ stores that are specifically for people to try out new tech. “Prior to the wider launch of our platform, we’ll be previewing a bespoke ‘lite’ version of the MelodyVR app, containing a cutdown selection of content, that will showcase the potential of VR and MelodyVR to thousands of O2 customers over the coming months,” said the startup’s founder Anthony Matchett.

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