Ticketfly founder and CEO Andrew Dreskin has been talking about his hopes for disrupting the secondary-ticketing market, now his company is owned by Pandora. “In the last five to 10 years, there has been a blurring of the lines between primary and secondary. The reticence of agents, managers, artists, promoters, venue owners and ticketing providers – us included –to effectively and efficiently price tickets at their true worth created the secondary market,” he told Billboard. “Now it’s our job as technologists and stakeholders in the music ecosystem to take back the secondary market. In time, the primary and secondary providers will be one and the same.” Dreskin also suggested that Ticketfly is looking to do more around advertising. “There’s massive opportunity in sponsorship and advertising. We haven’t moved with any real purpose into that, but we think there’s a big business to be built there for Ticketfly in the US,” he said. “Consider that Pandora, at its core, is about three things: music, data science and advertising. Pandora has 400 ad sales people.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *