An acquisition of Twitter is now looking like a case of when rather than if, although worryingly for the company, potential suitors seem to be dropping out already.

Business Insider reported yesterday that Twitter wants to finalise any negotiations by 27 October, with Salesforce, Google and Disney still seen as the three most likely acquirers.

Except then Recode published two reports based on its ‘sources close to the situation’ claiming that Google is not planning to make an offer, and neither is Disney.

That would leave just customer relationship management (CRM) and cloud-computing giant Salesforce in the frame, but without the kind of bidding war that might drive Twitter’s price as high as possible.

And if all this isn’t downbeat enough about the social network, try Bloomberg’s in-depth report claiming that CEO Jack Dorsey “is losing control of Twitter”, with suggestions of internal disagreements at board level over the merits of selling up; and a continuing failure to kickstart user and engagement growth again.

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