Shazam has launched a ‘Lite’ version of its Android app, aimed at music fans in emerging markets. The app will launch initially in India, Vietnam, Indonesia, the Philippines, Nigeria and Venezuela, with a footprint of just 1MB – 26 times smaller than the existing Shazam app.
The company says it will also minimise its data usage, and identify tracks offline where possible, while also running on older Android handsets.
“I believe it was a logical strategy for Shazam to build on our global community of evangelists with new audiences in Asia, Africa and the Middle East. We will surely see similar efforts in other regions, as we see potential growth and wider audiences in all emerging markets,” spokesperson James Pearson told Engadget.
Shazam’s executive chairman Andrew Fisher recently told Music Ally that the company was keen to do more in emerging markets. “In other parts of the world, we’re still very immature as a business, which is a big opportunity ahead of us,” said Fisher.