This month’s Amsterdam Dance Event is lining up some tempting digital sessions, amid the wider DJ interviews and live events. YouTube is hosting a session on ‘the future of music, videos and VR’ which will explore how virtual reality “will impact how fans listen to music and interact with their favourite artists”. Spotify’s Matt Ogle is giving a keynote on “solving music problems” which will focus on the streaming service’s approach to personalised playlists and artist discovery. There will also be a two-part ‘Millennials Under the Microscope’ exploring how to market to young dance fans, as well as the phenomenon of “the artist as the product”. Meanwhile, ADE has teamed up with Buma Music Meets Tech to showcase “10 companies to watch” from the fields of tech, data, hardware and software. ADE takes place from 19-23 October, with one and five-day tickets still available.
ADE conference to host sessions on VR, millennials and Spotify
