Amazon Fire TV-focused blog AFTVnews has been digging around inside the code for the Amazon Music app, and appears to have come up with a scoop. It has found references to something codenamed ‘Hawkfire’ with the text “Listen to any song, anywhere with Amazon Music Unlimited. Join now”. That could be the first confirmation of the brand for Amazon’s long-rumoured standalone music-streaming service, which is expected to launch this year. AFTVnews also notes that there are region translations for the US and UK, Germany and Japan for the new service within the code, indicating – unsurprisingly given the rollout strategy of Amazon’s existing Prime Music service – that these four countries will be first to get the new service. As we’ve previously reported, there are expected to be two tiers for the new service: one that costs $9.99 a month and is a direct rival for Spotify, Apple Music and co, available to anyone; and one for a cheaper price (possibly $3.99 or $4.99) that will be tied to the subscriber’s Amazon Echo speaker.
Amazon’s new streaming brand may be ‘Music Unlimited’
