The business models around digital distribution have been evolving in recent years: for example, flat-fee services that let artists keep 100% of their royalties. New player FreshTunes is trying to find a new angle on the idea: its service is free to use, but sticks to the 100% artist share idea, with artists able to upload their music to Spotify, Apple Music, iTunes, Deezer, Google Play, Amazon, YouTube and other services. So how does the company make money? FreshTunes is a freemium concept: it will charge for extra services including artwork and lyric-video production, promotion of videos on its YouTube channel, and mastering tech. It’ll also get the interest on money sitting in its accounts to pay out, as there’s a £25 threshold for artists to withdraw their earnings. Having launched in spring, the Dubai-headquartered startup says it now has nearly 50k tracks from artists in 84 countries.

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