The rise of streaming playlists is sparking a new wave of industry discussion about the future for the longform album, even though releases by Beyoncé, Frank Ocean and Kanye West have suggested that there’s very much still a place for it. Entertainment Intelligence’s Sammy Andrews thinks the discussion should focus more on marketing strategies than the content itself. “I think we will always see album releases, what’s changing is the way they’re released and the way they’re promoted,” she wrote on Medium. “We increasingly seeing bands now release tracks or collections of tracks on eps that eventually form an album or body of work. Big A-listers with pre made audiences can and do still drop a full album (increasingly without notice!) but that strategy absolutely does not work for everyone. The way the new streaming economy works, especially for new artists , it makes more sense to release a track or few tracks at a time to allow each a chance to climb and resonate.”

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