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Indian and Turkish music still riding high on YouTube


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The latest chart of the most popular YouTube channels is out, and two of the top three are music-focused – but they don’t belong to individual artists.

Bollywood music channel T-Series and Turkish channel netd müzik continue to ride high in the monthly rankings published by industry site Tubefilter, based on data from analytics firm OpenSlate.

T-Series’ channel generated 624.6m views in August alone, up 14% month-on-month. Meanwhile, netd müzik generated 573.8m views, up 8% on its July total. The two channels ended the month with 10.4bn and 8.8bn lifetime views respectively, but the fact that they’re continuing to grow despite their size is noteworthy.

In fact, music accounted for half of the top 10 YouTube channels in August, with Justin Bieber (seventh with 402.1m views); Calvin Harris (ninth with 368.7m) and nursery-rhymes channel Little Baby Bum (10th with 366m) all doing well. There were 18 Vevo-branded artist channels in the top 100 chart, plus another three from Warner Music Group.

Independent channels making the list include another Indian channel, Zee Music Company (19th / 279m views); dance channel Spinnin’ Records (32nd / 247.2m views); and the fast-rising Trap Nation (44th / 205.4m views) – the latter has broken into the top 50 for the first time.

The chart provides continued evidence of music’s importance on YouTube – a point that rightsholders have made much of in their arguments with the online-video service over the ‘value gap’.

One caveat: the Tubefilter chart is based on views rather than watch time, yet the latter is a better guide to how well channels are making money on YouTube.

Stuart Dredge

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