Visual sharing service Pinterest has published some new figures to show its growth. The company says it now has more than 150 million monthly active users, up from 100 million a year ago. How does that break down? Just under 47% of Pinterest’s active users are in the US, and just over 53% outside it. Meanwhile, the company is still working hard to scotch perceptions that it’s mainly for women: 40% of its new signups are men nowadays. “That’s 70% more than this time last year,” wrote CEO Ben Silbermann. The 150m figure sounds good, but TechCrunch provides some context that puts it in a less positive light: leaked documents last year showed that Pinterest was aiming to reach 151 million active users by the end of 2015, and 218 million by the end of 2016. Silbermann’s post doesn’t mention money, but the Wall Street Journal has filled that knowledge gap, reporting yesterday that Pinterest “expects to triple last year’s revenue to $300 million in 2016” thanks to its growing advertising business. The Journal also suggests that Pinterest has now overtaken Twitter in the US, with 70 million monthly active American users compared to Twitter’s estimated 66 million.
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