We’re enthusiastic about the creative potential for virtual reality, but more sceptical – or perhaps realistic – about the speed at which VR technology will be adopted. Some more data backing our view comes from research firm Strategy Analytics, which has been surveying Brits on their likelihood of buying a VR headset this year. “The reality is that just 3% of Britons will get a headset this year,” claimed the company. “Around two million Britons will own one by the end of 2016. With prices ranging from under £10 for a Google Cardboard headset to £770 for an HTC Vive, VR headsets will generate £62m worth of sales in Britain this year.” It claims cheaper mobile-focused headsets like Google Cardboard (and now Daydream) and Samsung’s Gear VR will account for 92% of units sold; that console-based headsets like Sony’s PlayStation VR will account for 7%; and PC-based units like Oculus Rift and HTC Vive for just 1%. Strategy Analytics claims that the penetration of all VR headsets will rise from 3% in 2016 to 10% in 2017; 19% in 2018 and 47% by 2022 – and even then, it reckons more than 89% will be smartphone-based headsets.

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