Does anyone want to buy Twitter? Google, Disney and Salesforce had been tipped as potential suitors for the social network, but the first two dropped out of the running earlier this month. Now Salesforce has followed suit. “In this case we’ve walked away. It wasn’t the right fit for us,” CEO Marc Benioff told the Financial Times – a rare public comment on negotiations that have been going on behind the scenes for some time. “It’s not the right fit for us for many different reasons. You’re going to look at price, you’re going to look at culture, you’re going to look at everything.” The FT’s sources suggest that while Twitter could explore a buyout by wealthy investors, “the sale process is virtually dead”. That in turn raises questions about the future for the social network, which has posted regular losses. Too big to fail? If the financial situation got desperate, someone would surely swoop in for Twitter’s data, at the very least, but the company and its community are hoping for more stable prospects.
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